The Meridian Group

If you'd seen us when we opened our advertising boutique three decades ago, you might not have picked us to become a communications firm that would someday serve not just a regional, but a national and international clientele.

There were just a few of us, recent college grads looking for a way to make our mark. There was no grand design, no secret plans to take over the world tucked away in a credenza drawer somewhere. What there was, and what has never changed around here, is an insistence upon taking full responsibility for our clients' problems and doing whatever it takes to solve it. We must have done a few things right by those clients. We've since become a $40 million company with offices in Virginia, New York and Florida. And along the way, we've managed to attract over fifty marketing professionals from every major discipline with that same "Whatever it takes" approach to our clients' marketing challenges. But even while we were growing, we were forced to the realization that we really weren't transforming our clients' business situations the way we wanted to—and knew we could.

Our marketing efforts for our clients were effective and well executed. But to help them truly fulfill their potential, we knew we needed to establish a deeper relationship, with a more complete understanding of their business, customers and marketing challenges. What came out of this was the why process™.