Just as we were about to launch a new campaign for Norfolk International Airport in 2001, the tragic attacks of 9.11 took place. Travel was at a stand still for months. Instead of accepting the fact that air travel would not be the same for some time, we embarked on an integrated advertising and public relations campaign that would remind the people of Southeastern Virginia that Norfolk International was their connection to family, friends and business. This emotional campaign lifted air traffic and passenger load well beyond any airport in the nation. As a bonus, it was awarded the #1 Public Relations campaign in the world in 2001, by Hospitality Sales & Marketing International.