The nursing sisters of the order of Bon Secours arrived in the US in the mid-nineteenth century to minister to the sick and dying. Today, Bon Secours is a modern health care system that is distinguished by its tradition of - and commitment to - compassionate, quality healthcare.
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Broadcast – "Heart Beats" :30 spot for BSHR Heart Institute
This spot introduced a multi-million dollar Heart Institute, focusing on Bon Secours Hampton Roads partnership with Columbia University's US Top Ten heart program. Bon Secours' tradition of providing compassionate care combined with Columbia's expertise provided a competitive advantage in the market.