As the Chrysler Museum of Art finished an extensive 17-month $24 million renovation and expansion, Meridian Group was tapped to ramp up awareness for the reopening through traditional advertising, interactive marketing and public relations. The task at hand was simple – increase awareness for a beloved city institution. The print, digital and television campaigns reminded viewers that the “one you love is back”. To cap off the celebration, a giant 40-foot Rubber Duck installation would descend on the waters outside the Museum. We handled all social marketing efforts for the Duck and designed a quirky micro-site which served as the social hub. Our Public Relations strategy focused media efforts on local and regional news, feature media and local art publications. In a short amount of time we were able to generate tremendous media coverage for the museum’s reopening and attendance during and after reopening events far surpassed the museum’s expectations.