Overview:
The holistic and wellness industry is worth hundreds of millions of dollars. Consumers are looking for lifestyles of health and sustainability. An industry that focuses primarily on good health and eco-consciousness. Bottomline. We know that the #1 driver for selecting the right digital provider is peace of mind.

Strategy:
Borrow from the “self-improvement category,” Something that went from 11 billion in 07 to a $200-billion dollar industry today, One category expected to continue to thrive in our recession. A market that includes self-help books, inspiration and well-being, weight loss and stress management. (All coincidentally apply to our product offerings.)

Creative:
Create a character spokesperson: Introducing Virgil Hamro, D.H.P. (Digital Health Professional) In the business of diagnosing and prescribing safe and reliable techniques to enjoy a digital lifestyle.