For the residents of the Virginia Peninsula, The Daily Press and a cup of joe has been the morning ritual for more than 100 years. As broadcast/web new sources steal readers away from newspapers, readership is dropping. They turned to us to remind readers of the indispensible morning news.
This series of spots for the Daily Press newspaper encouraged people to make a habit of reading a paper every day to stay informed… of course, that was before Al Gore invented the Internet.