Huffman & Huffman is best known as a personal injury firm in Hampton Roads, and for their tagline “Brothers in Law”. But staying connected to the community required keeping them above the competitions’ chatter.
An innovative video idea turned the typical lawyer commercials on their heads, as the concept cut through the clutter of legal rhetoric and finger pointing. The Meridian Group created television spots that were simple, to the point, and most importantly devoid of any sound. After all, as a personal injury lawyer, how do you stand out in a market full of aggressive, in-your-face commercials? You go silent.