Spinrite LP, North America’s largest craft yarn producer, approached us to handle public relations for their campaign to build the World’s Largest Stocking in support of Children of Fallen Patriots Foundation, an organization honoring the sacrifices of military heroes. The year-long campaign kicked off on Veterans Day 2014 calling for knitters and crocheters to create blankets using Spinrite’s “Made in America” yarn brand, Caron® United™. The goal of this campaign was to create excitement and build momentum to drive blanket submissions throughout the year, promote fundraising in support of Fallen Patriots, and obtain national exposure for the world record-setting stocking. PR efforts focused on national, regional and crafting media. The campaign resulted in thousands of blanket submissions allowing the build out of the 1,600 pound stocking, more than $120,000 in product sales donations to Fallen Patriots and national coverage in The New York Times, Good Housekeeping and The Huffington Post.
Where’s the most happening spot for Hampton Roads seniors? Atlantic Shores of course! Atlantic Shores is a picturesque retirement community that offers a full range of outstanding amenities and services to its active residents. Now that Atlantic Shores has partnered with Chesapeake Regional Healthcare, they can provide even more comprehensive wellness and health care services to the community.
To introduce the new partnership, we created a campaign that depicts real-life Atlantic Shores residents enjoying all the many features provided by the 100+ acre community – walking paths, tennis courts, indoor swimming pool and award winning culinary team. Who wouldn’t want to live at Atlantic Shores?