The 1,015 room Roosevelt Hotel lords it over a whole city block at Madison Avenue and 46th Street in mid-town Manhattan. Its rich historic heritage has been meticulously restored, and the luxe volume turned up in 52 luxurious suites. From penthouse to pavement, all the modern pleasures of NYC at hand. From the Roosevelt's rooftop lounge, the buzzy Mad 46, or to the street level's revolving doors, where limos and yellow cabs await to whisk you away to your own private Manhattan.
For mad 46 of NYC's Roosevelt Hotel, Meridian stopped traffic with a series of street-level ads that showed hip young things looking up to the rooftop lounge above. Installed in the hotel's street level windows on all four sides of the city block it sits upon, it resulted in hundreds of thousands of impressions daily.
