STIHL is the world's largest selling brand of chainsaws. They also manufacture over 150 other products at their U.S. plant. Keeping the brand in front of consumers has made it "The Biggest Little Brand in America. "You'll soon find out "Why?"
STIHL's strategy has been to embrace and champion their more than 8,000 dealers who offer top-notch service after the sale, which is something you won't find at Lowes' or the Home Depot. Meridian's task has been to augment the multi-million dollar advertising effort with strong media stories and trade messaging.
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Print – 13 Miles Advertisement
This trade advertisement was one of a series of ads targeting professional customers and speaks to the longevity and durability of the STIHL brand by profiling real people and telling their story through a series of testimonials. The ad ran in niche publications targeted toward STIHL's professional customers.
