EH Gourmet approached Meridian to develop branding and advertising for a new line of gourmet sauces based on the life of Ernest Hemingway, the literary icon. From the very early stages we took inspiration in Hemingway’s love of travel, culture and cuisine and helped turn that passion into something both tangible and tastable. The individual names, labels and bottles for the sauces are based on specific aspects of Hemingway’s travels. From Key West to Cuba, France to Spain to Africa, consumers are able to way to travel his culinary world through a variety of unique flavors. Since its debut in June 2015, at the Summer Fancy Food Show in NYC, the Hemingway line has been in hot demand while also generating substantial coverage in dozens of gourmet food blogs and magazine articles.