Why would we turn to conservation artists in Asia and a film production company in Australia to promote a zoo in Virginia? Because the Virginia Zoo was opening its newest exhibit, Trail of the Tiger, featuring animals from throughout Southeaster Asia. The zoo is also dedicated to wildlife preservation, so reaching out to illustrators from across the globe just made sense. We also tracked down a film producer in Australia who uses all natural materials to create a video style that replicates an ancient lost of art of Walang Kulit. We utilized the art and film to create a multi-media campaign plus a large outdoor presence that made the opening of the Trail of the Tiger exhibit a huge success And we have been keeping the turnstiles at the Virginia Zoo spinning ever since.