FT. LAUDERDALE, FLA. (March 15, 2005) – Following a competitive
review, Palace Resorts, a family of all-inclusive properties in
Cancun and the Riviera Maya, has selected The Meridian Group-Marketing
Communications as its agency of record.
In the new partnership, The Meridian Group will work to develop,
position and amplify the all-inclusive Caribbean resort brand
by promoting Palace Resorts’ six current properties and
orchestrating the launch of several new destinations in Cancun,
Playa Carman, Puerto Vallarta, Cozumel and the Dominican Republic.
The group’s expansion includes Le Blanc Spa Resort, a magnificent
all-inclusive resort slated to debut in Cancun in late 2005.
Jim Monastra, General Manager of The Meridian Group’s Florida
division, will head the $3 million dollar marketing campaign.
“Being engaged by the premier Caribbean resort family is
a wonderful win for the agency,” Monastra said. “Palace
Resorts is the ideal complement to our distinguished portfolio
of luxury
hotel and resort clientele.”
About The Meridian Group
The Meridian Group-Marketing Communications specializes in consumer
and business-to-business accounts in the financial services, travel
and tourism, multi-outlet retail, real estate and industrial/corporate
sectors and is a member of TAAN (Transworld Advertising Agency
Network). Providing comprehensive marketing solutions to more
than 60 clients in North America and the Caribbean, the agency
operates under "The Why? Philosophy," an exclusive six-step
process designed to uncover the core issues of most communications
problems.
For more information, visit www.themeridiangroup.com
or www.tmg3.com.
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