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Press Release
FOR IMMEDIATE RELEASE
February 14, 2007
Erin Zabel (757) 340.7425
Meridian Group Begins Partnership with Farmers Bank
Agency To Assist 87 Year-Old Company With New Communications Strategy

(VIRGINIA BEACH, VA)- Meridian Group Marketing Communications firm has recently become the agency of record for Farmers Bank. Over the course of the year, Meridian Group will assist Farmers Bank, an independent community bank that focuses on serving individual residents and small businesses, with brand re-development, as well as strategic marketing and advertising.

“We’re very much looking forward to working with Meridian Group to rejuvenate our company’s brand,” said Richard Holland, president. “Historically, our customers have counted on us to stay focused on the needs of the community, our mission since 1919. As we continue to expand, we must re-position ourselves to assure those steadfast customers of our dedication to that original mission, and educate them on the products and services we provide.”

Meridian will also be working with Farmers Bank on communications strategies that will reinforce their business and strengthen the local economy.

“It gives us great pleasure to work with a company that focuses so heavily on serving the needs of the individuals and small businesses in our own backyard,” said Dave Stearns, vice president, Meridian Group. “Through a fresh and unique communications plan, we will not only renew the loyalty of Farmers Bank’s current customers, but gain the trust of clientele new to the area.”

About Meridian Group
Meridian Group-Marketing Communications, one of the fastest growing agencies in the mid-Atlantic region headquartered in Virginia, Florida and New York, specializes in consumer and business-to-business accounts in the financial services, travel and tourism, multi-outlet retail, real estate and industrial/corporate sectors.

The agency has grown from two to more than 50 employees since its establishment in 1980 and has served more than 225 clients including STIHL Inc., Wounded Warrior Project, Bon Secours, Grand Furniture, Hall Automotive, Kiawah Island and Palace Resorts.

Providing comprehensive marketing solutions to clients in North America and the Caribbean, Meridian Group operates under "The Why? Philosophy," an exclusive six-step process designed to uncover the core issues of most communications problems. The agency has offices in Florida and New York City, and is a member of TAAN (Transworld Advertising Agency Network). For more information, go to www.themeridiangroup.com or www.tmg3.com.

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