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Press Release
FOR IMMEDIATE RELEASE
October 5, 2007
Kristy McCracken | 757.340.7425

Meridian Group Hires Creative Team Leader for Florida Office
Hector Batista Brings Award Winning Talent to Meridian Group



(Ft. Lauderdale, Fl) – Meridian Group, a full-service marketing communications firm, announces the addition of Hector Batista as Creative Team Leader for the Florida office.  Batista brings over five years of industry experience with him to the agency.   

Before joining Meridian Group, Batista was the Associate Creative Director for Soffer Adkins where he was responsible for the development of conceptual strategies, and the implementation of projects visual tones.  Prior to that, Batista was the Senior Art Director at BGT Partners where he was responsible for outlining and implementing creative and design objectives for all clients. 

Batista is a graduate of University of Sacred Heart in San Juan, Puerto Rico where he received a degree in Communications.  Batista is the winner of a 2006 Gold Addy Award, and a 2006 Neenah Papers Regional Award, for work he did on the Midtown 6 brochure. 

About Meridian Group
Meridian Group-Marketing Communications, one of the fastest growing agencies in the mid-Atlantic region headquartered in Virginia, Florida and New York, specializes in consumer and business-to-business accounts in the financial services, travel and tourism, multi-outlet retail, real estate and industrial/corporate sectors.

The agency has grown from two to more than 50 employees since its establishment in 1980 and has served more than 225 clients including STIHL Inc., Wounded Warrior Project, Bon Secours, Grand Furniture, Hall Automotive, Kiawah Island and Palace Resorts.

Providing comprehensive marketing solutions to clients in North America and the Caribbean, Meridian Group operates under "The Why? Philosophy," an exclusive six-step process designed to uncover the core issues of most communications problems. The agency has offices in Florida and New York City, and is a member of TAAN (Transworld Advertising Agency Network). For more information, go to www.themeridiangroup.com or www.tmg3.com.

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