VIRGINIA BEACH, VA. – Scott Sanders has joined Meridian Group, a full-service marketing and communications agency, as Team Leader. He was hired primarily to lead the new Hall Automotive account, which Meridian Group took over in January 2007.

Before joining Meridian, Sanders worked as the General Manager for WTVZ-TV (FOX/WB) in Norfolk, VA for more than ten years. Along with all aspects of station management, Sanders directed the transition from the FOX affiliation to the WB affiliation in August of 1998. He also won a 2000 “Froggy Award” from the WB network for Best Overall Operation of any affiliate after only 21 months. Prior to WTVZ-TV, Sanders worked for other TV stations, including WRLH-TV in Richmond, VA and KTVU-TV in San Francisco.

As the Team Leader of the Hall account, Sanders will be responsible for leading an extensive brand re-building effort, including advertising, Internet and direct marketing, and consultation on all aspects of the company’s business.

“We are so fortunate to have the chance to apply Scott’s years of experience and extensive knowledge of sales and general management to our clients, particularly Hall Automotive,” said Meridian Group CEO Joseph Takach. “Scott’s involvement will contribute to a long-standing and fruitful partnership with Hall.”

About Meridian Group
Meridian Group-Marketing Communications, one of the fastest growing agencies in the mid-Atlantic region headquartered in Virginia, Florida and New York, specializes in consumer and business-to-business accounts in the financial services, travel and tourism, multi-outlet retail, real estate and industrial/corporate sectors.

The agency has grown from two to more than 50 employees since its establishment in 1980 and has served more than 225 clients including STIHL Inc., Wounded Warrior Project, Bon Secours, Grand Furniture, Hall Automotive, Kiawah Island and Palace Resorts.

Providing comprehensive marketing solutions to clients in North America and the Caribbean, Meridian Group operates under "The Why? Philosophy," an exclusive six-step process designed to uncover the core issues of most communications problems. The agency has offices in Florida and New York City, and is a member of TAAN (Transworld Advertising Agency Network). For more information, go to www.themeridiangroup.com or www.tmg3.com.