| (Virginia Beach, Va) – The Ellis Hotel has selected Meridian Group, a full-service marketing communications firm as its agency of record. Built in 1913, and registered with the Historic Hotels of America, the Atlanta, Georgia property is a 127-room boutique style hotel. The property recently underwent a $28 million renovation which included the addition of a floor designed and reserved exclusively for women.
In the new partnership, Meridian Group will offer creative services in developing strategic branding efforts, and integrated communications campaigns. The agency aims to position the Ellis as a unique alternative to franchise hotels in downtown Atlanta. The property offers guests a combination of southern-style hospitality in a cosmopolitan environment.
“We have a great deal of experience in both historic and boutique-style hotels,” said Meridian Group CEO, Joseph Takach. “The Ellis Hotel is a perfect match for our Travel and Luxury division.”
About Meridian Group
Meridian Group-Marketing Communications, one of the fastest growing
agencies in the mid-Atlantic region headquartered in Virginia,
Florida and New York, specializes in consumer and business-to-business
accounts in the financial services, travel and tourism, multi-outlet
retail, real estate and industrial/corporate sectors.
The agency has grown from two to more than 50 employees since
its establishment in 1980 and has served more than 225 clients
including STIHL Inc., Wounded Warrior Project, Bon Secours, Grand
Furniture, Hall Automotive, Kiawah Island and Palace Resorts.
Providing comprehensive marketing solutions to clients in North
America and the Caribbean, Meridian Group operates under "The
Why? Philosophy," an exclusive six-step process designed
to uncover the core issues of most communications problems. The
agency has offices in Florida and New York City, and is a member
of TAAN (Transworld Advertising Agency Network). For more information,
go to www.themeridiangroup.com
or www.tmg3.com.
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