| Volvo Penta, the world-leading supplier of engines and complete power systems for marine and industrial applications, has hired the Meridian Group to handle all North American marketing efforts.
Meridian Group has begun planning for marketing Volvo Penta’s popular IPS (Inboard Performance System) that is revolutionizing pleasure boating, as well as the marine engine division. Volvo Penta offers engines and complete drive systems for power boats from small runabouts to magnificent flybridge cruisers and commercial craft, with engine ranges from 10 to 2000 hp.
“We look forward to making the Volvo Penta brand a first choice of boat builders and consumers throughout North America,” said Meridian CEO Joseph Takach. “To be selected by this industry leader helps us in our determination to work with the nation’s top brands in all areas.”
Paul Dierksen, Volvo Penta’s senior vice president of marketing and strategic development, said, “There were a number of reasons we chose to work with Meridian Group. They have a clear grasp of our product line, and a strategic vision for our future marketing efforts.”
About Volvo Penta
Volvo Penta is a world-leading supplier of engines and complete power systems for marine and industrial applications.Volvo Penta is a part of the Volvo Group, a world-leading developer and manufacturer of heavy duty diesel engines. The company has a long tradition of innovative, marine engineering and we work closely with customers to provide efficient propulsion and auxiliary power that is reliable and economical. The U.S. headquarters is located in Chesapeake, Va.
For more information about Volvo Penta, please visit www.volvopenta.com
About Meridian Group
Meridian Group-Marketing Communications, one of the fastest growing agencies on the East Coast with offices in Virginia, Florida, and New York, specializes in consumer and business-to-business accounts in the financial services, travel and tourism, multi-outlet retail, real estate and industrial/corporate sectors.
The agency has grown from two to more than 60 employees since its establishment in 1980 and has served more than 225 clients including STIHL Inc., Wounded Warrior Project, Bon Secours, Grand Furniture, Kiawah Island and Palace Resorts and Spas. |
