asked by innovators, leaders and innocents. But not by followers. And possibly not by your current advertising agency. We know this isn't very polite to say. But this isn't the time for niceties. At this moment, we're talking about the health and future of your business. And why you can no longer afford people who call themselves "marketing partners" but are really order takers whose real fear isn't mediocre results, but the 90-day notice. Why you can no longer afford advertising agents who are afraid to challenge your company's sometimes hallowed assumptions. And why radical technological and social change has rendered this present moment so fraught with danger-and opportunity-that many of the old rules, and old ways of doing business, are about as relevant as Sputnik.

After 21 years of doing this,

we've learned one thing: the tastiest steaks come from sacred cows. Let us slaughter one or two for you. Turn us loose on your business and discover the insights you've been missing, the opportunities you've been ignoring, the markets you've been underserving, the technologies you've not yet embraced. Deep down inside, perhaps a voice is telling you something. It's time for a change.

Why Because you're starting to realize agencies who refuse to challenge accepted wisdom at your company are costing far more than you pay them. Why Because it's become painfully obvious you must take your company's marketing efforts to the next level now-and no one's yet pointed out a foothold. Why Because the agency that doesn't have questions, doesn't have answers.