Through years as Client Services Media Manager and Media Buyer
for a prestigious advertising agency in both New York and
Washington, Edison Frazer honed his skills at planning and
implementing media strategies and negotiating print, television,
radio and outdoor placement. Edison is a talented and rather
relentless negotiator who knows what it takes to develop
comprehensive media strategy, objectives, tactics and plans.
He understands the broader marketing situation analysis and
is always eager to explore new media options in order to
create the best possible media mix -- using the ideal media
for the target market, at the lowest cost and greatest value.
Some of the clients Edison has worked with are General Motors
Corp., Nestlé, and Gateway Computers. Also, government
agencies, non-profit organizations, and corporate sponsors
have relied on Edison for developing and implementing long-term
cause marketing campaigns.
He played a central role in the creation and daily operation
of a resource center for homeless teenagers, and volunteered as Facilities
Chairperson for Travels Aid Society annual fundraising events. He is often on
the look out to become involved with art organization fund raiser. Edison
spent over 2 year traveling Indo-Asia studying indigenous cultures and foreign
media.
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MEDIA DIRECTOR, FLORIDA