Approach

Public relations is more than producing the annual report, writing the employee newsletter or organizing the company picnic. It does not consist of smoke, mirrors, or fairy dust. And contrary to what many think, it has very little to do with whether your PR staff are real “people persons.”

• At The Meridian Group, we approach Public Relations as a distinct discipline of overall marketing theory and practice. Public relations is to your corporate reputation what advertising is to sales or branding. As a management function, public relations requires a seat ‘round the decision-making table along with other traditional pillars of leadership such as legal counsel or finance.

Some public relations tactics are familiar: arranging publicity, shaping public opinion, generating news coverage. These activities are but means to an end -- the core element of modern public relations is strategic.

• The Meridian Group helps you hone a strategy to communicate your organization’s mission to your key publics through an integrated marketing plan.

What an organization does in the public’s interest is at the heart of every successful enterprise. Why should the public care about your company, product or service. Why should they favor your products or services over your competitor? Of all the news events happening every day in this community, this country and the world, why should the media tell your story?

• The Meridian Group can help using the “WHY” principle. Using thorough research, experienced evaluation, strategic planning and professional execution, The Meridian Group develops customized communications plans that are as unique as your organization or situation. As part of your management team, we ask the tough questions first, because others – not always friends – are sure to ask the same questions in the future.

Your company’s reputation is just as tangible as its financial statement and no less important to protect than your legal rights. Ask anyone who has lost theirs.