Results

Wounded Warrior Project
Wounded Warrior Project (WWP) is a non-profit organization aimed at assisting those men and women of the United States armed forces who have been severely injured during the war on terrorism in Iraq, Afghanistan and other hot spots around the world. Beginning at the bedside of the severely wounded, WWP provides programs and services designated to ease the burdens of these heroes and their families, aid in the recovery process and smooth the transition back to civilian life.

Wounded Warrior Project and Disabled Sports USA hosted the 19th annual The Hartford Ski Spectacular, the nation’s largest winter sports festival for individuals with physical disabilities. Participation in these WWP adaptive sporting events foster opportunities to reconnect with family and friends and provide a foundation for the development of a positive self-image, all of which speeds the rehabilitation and recovery process.

Meridian Group's goal was to secure a national segment to promote this amazing event and show the American public our nation's wounded overcoming their physical challenges, with the end result of generating more donations for WWP and the programs and services they offer.  

The event was a resounding success, attracting more than 600 participants ranging in ability from beginning skiers to members of the U.S. Disabled Ski Team (USDST). Together with DSUSA, Meridian Group secured the CBS Early Show and Anchor Harry Smith attended and skied with the warriors. The result was an inspirational, five minute segment on the Early Show. An additional three-minute, forty five second spot aired on the CBS Evening News with Katie Couric. 

Vintage Tavern
The launch of Vintage Tavern brought the national trend of culinary tourism home to Suffolk, Va. Chef Sam McGann's fresh takeon seasonal, local cuisine led Meridian Group to coin the term "Seasonally Southern" and work to promote the restaurant throughout the country as the epitome of down-home comfort food.

For Virginia Living, a regional luxury magazine, Meridian Group believed an approach on the people behind the food would be the most effective way of differentiating Vintage Tavern from other Southern restaurants. The results were extremely positive, resulting in a 3-page spread in the magazine, which reaches more than 71,000 readers in the region, that focused on the unique way the owners and partners interact to create excellence. 
Virginia’s Newest Vintage (pdf)