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Here’s a look at the various disciplines our public relations counselors practice every day:

Legal counsel advises management on the court of law; public relations counsels about the court of public opinion.

“Conventional wisdom” tells you one thing; your “gut” tells you something else. Your management team recommends yet another course. Depending on the audience they might all be correct. How do you know for sure?

Basically, your organization’s ongoing relationship with the news media. How you respond to press inquiries – as a resource or an obstacle? Dealing with the media and therefore your publics in an up-front and honest manner -- during good times and bad. Because you will have both..

“Getting the word out.” Whole-scale distribution of the same, pre-packaged general information and other material to many media outlets at the same time.

How an organization talks with and listens to its employees, members, retirees and their families.

If your organization were the family next door, what would the neighbors say about it over the backyard fence?

What keeps your organization’s management up at night? If an accident occurred at your organization, would management know how to respond and/or react? What would be the first phone call to make? Who should/would make that call? If a crisis is dealt with properly, an organization’s credibility and integrity can be preserved, but poor communications in time of crisis can destroy an organization’s image and reputation.

Where an organization “officially” or formally stands on a particular matter of public debate and how it expresses that position.

Communicating an organization’s stance directly with elected officials and governmental agencies. For example, “lobbying.”

What is the public concerned about now right? How are you responding to this concern? More than what you say; what you actually do about it.

Creating and maintaining investor confidence and building positive relationships with the financial community.

Among others in your field, do you lead, follow or watch from the sidelines? More importantly, where do others see you?

The need for your cause and motivating others to support it.

A strategically-designed “happening” where the organization interacts with its publics or target markets.