Watching Mr. Draplin’s video “America Is F*cked…….(Graphically at least)” made me notice this new sign for a recently renovated strip mall down the street from our offices.

Not sure who did this or why they were paid to do it but it’s horrible. If I was a store owner in this mall I would be furious. It’s obvious the designer never set foot on the property nor did they put more than 2 seconds of thought or effort into it. Shameful. If you know who did it, tell them they suck at their job. There’s a term called placelessness and this sort of stuff is the reason why it’s so prevalent. Placeless design is our new term for today. PLEASE stop doing this to our environment. And don’t get me started about the DSW Shoes logo.

If you don’t care about it, let someone else do it.