In STIHL’s first year of title sponsorship for the STIHL Tour des Trees, we wanted to bring national attention to the event.

Step One: Align with the right personality (we called Rolling Stone keyboardist and noted environmentalist Chuck Leavell).

Step Two: Work with CNN to publish a written piece from Chuck on the value trees bring to America and the importance of the event.

Step Three: Check out the results on Anderson Cooper 360.