The use of social media continues to grow. In the past year alone, Facebook membership has grown over 700%. Some companies are blocking the site so that employees can not access it during work hours. But are companies just getting defensive? On the other side of the coin, does the use of Facebook & other similar sites actually make employees more productive?

Basically, what it boils down to is that responsible employees will utilize the site appropriately. Employees that are motivated and appropriately challenged, with defined goals and targets will self-regulate the use of Facebook & other sites. They will use the site as a slight diversion from a busy workday. Human beings love to feel connected. We love to keep up with friends and family. Studies show that being able to do so in the midst of our busy day in the office, leaves an employee more satisfied and therefore more productive in the long run.

After all, a lot of our clients are advertising on Facebook nowadays and asking for recommendations, so shouldn’t we be experienced users of the site as well?

Posted by: Diana Medley, Account Coordinator, Consumer Team