The rules, they are a changin’ for product launches.  It’s all about getting the product in the right hands as efficiently as possible. The Droid launch was beautiful.  As you will see the rules written for product launches are being rewritten.  An 85 million dollar budget is also tantamount to any launch success, but getting the news out there to all the potential buyers created the buzz for a “have to have” product.  Company buy-in from Verizon came fast in order to push the product to consumers all at once.  Creating a position with opinion leaders receiving the phones first is always good strategy which results in solid “tease” testimonials just before the product hit the market.

For an inside look at Verizon’s successful strategy for getting the Google Smartphone into the right hands, and the full article, click here.

Posted by: Terry Kelley, VP of PR and Corporate Communications at Meridian Group