Most are addicted to the daily jolt of a 5 hr Energy, Redbull, Dew, or pharmaceutical of choice to get them revved for the work day. Creatives on the other hand exist/survive on their own secret stash. (No, not alcohol.)

You could easily be one of those people pacing in front of the office coffee maker or in line at the local *$s (that’s starbucks for you out-of-touch-virgin texters.) or you could walk up to a creative and ask what they’re working on. If you don’t get an instant spark from the ipod, macintosh, iphone, crackberry or even static electricity, you’re either asking the wrong creative, or interrupting a heated ping-pong/brainstorm session. (Yes, we can play pp and work at the same time.)

Creatives are the gems that create, imagine, discover, inspire, achieve, unveil, reason, and collectively drive the enthusiasm of the group. Sometimes while doing other activities. (Just ask our significant others.) And since everybody’s talking about moral these days…Nothing can cheer up a mad client, down co-worker or screaming boss like great creative.

Instead of going out and buying what you think will get your heart racing again. Embrace the mash-up skills, creativity, and craziness that comes from your local creative department.

Posted by: Shane Webb, Creative Director, Meridian Group