Meridian Group is proud to announce that they have been named the agency of record for the Virginia Zoo in Norfolk.  With this new relationship, Meridian Group will provide strategic branding efforts, creative services, and integrated communications campaigns.

“The Virginia Zoo chose the dynamic team from Meridian Group to lead our Summer 2010 and grand opening of Asia, Trail of the Tiger ad campaigns because of their creative synergy,” said Greg Bockheim, the director of The Virginia Zoo. “Our team is looking forward to a future of wildly enticing and bold marketing elements from Meridian Group, with its unique and diverse experience and clientele.”

The Virginia Zoo attracts more than 409,000 visitors a year. The Zoo is currently experiencing a renaissance thanks to the recent additions of several attractions like the African Okavango Delta exhibit, the Australian exhibit, the red panda exhibit, and the C.P. Huntington replica Zoo Train, as well as many rare animal births, including Willow the giraffe in October 2009.

Good job team!

Posted by: Kim Boykan, Social Media Coordinator, Launch Interactive