A new business book by author, Patrick Lencioni, “Getting Naked; A business fable about shedding the three fears that sabotage client loyalty“, is one of the most inspiring as well as entertaining books I have read over the past year. I guess the primary reason the book has inspired me is because it is based on the same basic philosophy that has always driven the agency’s growth – WHY? Unfortunately, the past two years of economic turmoil has made it difficult to be true to ourselves and our principles.

Mr. Lencioni weaves a story around two consulting firms; one that has grown quite successfully through an aggressive sales approach and the other, although smaller, has much more satisfied clients, happier employees and higher margins. The three fears that the author outlines are:
- The fear of losing business
- The fear of being embarrassed
- The fear of feeling inferior

In this world of inter-office politics, power struggles and cheese protecting, this book is a quick lesson in transparency and just might inspire a few to cut the BS and get down to what’s best for the client.