Meridian Group seeks an experienced Project Manager to take a strategic role in managing the day-to-day activation of a national cause marketing campaign. The Project Manager would report directly to the VP of Corporate Communications and work in collaboration with the Sr. Account Manager. The successful candidate will conduct targeted marketing outreach to implement a cause marketing program to a core audience of independently owned and operated businesses and the general public at-large. The Project Manager will be responsible for overall strategic planning, coordination and implementation of all integrated marketing strategies, day-to-day client communication, conducting qualitative and quantitative research, monitoring trends, and providing detailed ROI reporting and analysis. The Project Manager will also be responsible for managing a Project Coordinator. This candidate should possess a background in marketing, public relations, have a strong, working knowledge of social media applications, and experience in networking and relationship building. We are looking for a type “A” personality with type “B” people skills who is just as capable presenting to C-Suite executives as they are printing their own labels.

Applicant responsibilities include:

• Lead project development and overall campaign management
• Effectively manage day-to-day account projects for all integrated marketing efforts
• Coordinate with management, marketing, and public relations teams to ensure all tactical and communications efforts are produced on-target and on time
• Conduct qualitative and quantitative research, monitor trends, and produce applicable reporting docs
• Participate in weekly client status meetings, produce client service reports and manage associated follow up
• Produce monthly and quarterly ROI reports along with Project Coordinator support
• Manage overall project/campaign tracking and communicate internally and externally on a consistent basis
• Provide monthly, and quarterly analysis of all associated marketing activity
• Create and execute project work plans and revise as appropriate to meet changing needs and requirements
• Network with key government and non-profit entities as relevant
• Identify resources needed and assign individual responsibilities
• Review deliverables prepared by team before passing to client
• Effectively apply agency methodology and enforces project standards
• Perform additional duties as assigned by management

Applicant qualifications should include:

• At minimum, five years integrated marketing experience
• Preferred management experience
• B.A. in Marketing/Communications/Media Studies/Journalism or related field
• Strong troubleshooting, analytical, and problem-solving skills
• Ability to organize and manage multiple project priorities simultaneously and effectively
• Proficient writing, editing, and proofreading abilities. AP Style familiarity a plus.
• Proven ability to produce high-quality work under tight deadlines
• Strong oral and written communication skills
• Efficient project-management skills and attention to detail
• Proven experience resolving project issues, developing cross-departmental consensus, collaboration and coordination in difficult business situations

Email resume to Joe Takach