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	<title>Why Blog &#187; Advertising</title>
	<atom:link href="http://www.themeridiangroup.com/whyblog/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.themeridiangroup.com/whyblog</link>
	<description>Exploring the Power of Why</description>
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		<title>Meridian Group Launches New Campaign at Virginia Zoo</title>
		<link>http://www.themeridiangroup.com/whyblog/2011/04/11/meridian-group-launches-new-campaign-at-virginia-zoo/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2011/04/11/meridian-group-launches-new-campaign-at-virginia-zoo/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 14:44:31 +0000</pubDate>
		<dc:creator>Katherine Dorey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1381</guid>
		<description><![CDATA[In case you haven’t seen the new Virginia Zoo ads, you may want to pay a little more attention the next time one jumps in front of you. Meridian Group just launched the Zoo’s new campaign for Asia – Trail of the Tiger which opened the second of April. The creative effort put forth by [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2011/04/11/meridian-group-launches-new-campaign-at-virginia-zoo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>11 Marketing Tips For &#8217;11</title>
		<link>http://www.themeridiangroup.com/whyblog/2011/01/04/11-marketing-tips-for-11/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2011/01/04/11-marketing-tips-for-11/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 16:07:07 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1299</guid>
		<description><![CDATA[Have fun! This is not brain surgery, it’s marketing.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2011/01/04/11-marketing-tips-for-11/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adweek&#8217;s Freakiest Ads of the Year.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/12/28/adweeks-freakiest-ads-of-the-year/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/12/28/adweeks-freakiest-ads-of-the-year/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 16:39:26 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1297</guid>
		<description><![CDATA[Check out some of this year&#8217;s most bizarre ads here. Many of them European. My faves are Hasselhoff&#8217;s and  Utah State Fair. What&#8217;s yours? http://adweek.blogs.com/adfreak/30-freakiest-ads-of-2010.html]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/12/28/adweeks-freakiest-ads-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Facebook Is Winning and Traditional Media Is Losing.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/12/27/why-facebook-is-winning-and-traditional-media-is-losing/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/12/27/why-facebook-is-winning-and-traditional-media-is-losing/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 18:58:24 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1294</guid>
		<description><![CDATA[If traditional media is not going to wake up to the fact that 24/7 is 24/7, they are going to go the way of the dinosaurs]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/12/27/why-facebook-is-winning-and-traditional-media-is-losing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Traveling In the Age of Social Media</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/11/08/traveling-in-the-age-of-social-media/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/11/08/traveling-in-the-age-of-social-media/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 12:02:18 +0000</pubDate>
		<dc:creator>Chelsea Nuzum</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1221</guid>
		<description><![CDATA[Looking back just a decade ago, it may be hard to imagine what it was like taking a trip without having several social media outlets handy, making sure your vacation goes off without a hitch. However, it isn&#8217;t too hard to explain why the multibillion-dollar travel industry seems to be ahead of the curve when [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/11/08/traveling-in-the-age-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>State of the Agency: Hope</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/10/19/state-of-the-agency-hope/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/10/19/state-of-the-agency-hope/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 20:39:55 +0000</pubDate>
		<dc:creator>Katherine Dorey</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1194</guid>
		<description><![CDATA[Us Meridian Groupies are still reeling from Sunday&#8217;s season 4 Mad Men finale. Without giving away any spoilers we can say that we&#8217;ve noticed every season, dark though certain episodes may be, ends on a hopeful note. The last few seasons, we&#8217;ve seen Don Draper grow in the finale, from his baptismal moment in California to [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/10/19/state-of-the-agency-hope/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KFC Hits Bottom With Double Down Campaign.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/10/16/kfc-hits-bottom-with-double-down-campaign/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/10/16/kfc-hits-bottom-with-double-down-campaign/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 19:17:18 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[KFC college promotion]]></category>
		<category><![CDATA[KFC double down]]></category>
		<category><![CDATA[KFC sweatpants]]></category>
		<category><![CDATA[meridian group]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1176</guid>
		<description><![CDATA[What's next -- T-shirts emblazoned with "tender" or "crispy"?]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/10/16/kfc-hits-bottom-with-double-down-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Norfolk Admirals Hockey</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/10/15/norfolk-admirals-hockey/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/10/15/norfolk-admirals-hockey/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 20:16:46 +0000</pubDate>
		<dc:creator>Dave Watson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1166</guid>
		<description><![CDATA[The Meridian Groupies have been longtime supporters of Norfolk Admirals Hockey and this year is no exception. So get your butt to a game, grab a beer and enjoy the action. While you&#8217;re there look for the Meridian Group dasher boards on the ice, in the blog posts below you&#8217;ll find the answers to the [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/10/15/norfolk-admirals-hockey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ACCOUNT COORDINATOR INTERNSHIP</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/07/27/account-coordinator-internship/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/07/27/account-coordinator-internship/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 19:56:36 +0000</pubDate>
		<dc:creator>mel_williams</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Learn]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1085</guid>
		<description><![CDATA[Meridian Group’s travel and leisure team seeks a motivated team player for an account coordinator internship. Responsibilities may include: assisting the client team with day-to-day account projects, monitoring trends, editing, writing/content development, presentation building, quantitative and qualitative client research, conducting and contributing to brainstorming sessions, in-depth ROI analysis and reporting, along with day-to-day administrative duties. [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/07/27/account-coordinator-internship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Roosevelt Hotel in Gotham Mag</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/07/22/1073/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/07/22/1073/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 21:14:09 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1073</guid>
		<description><![CDATA[Check out this ad we just produced for The Roosevelt in NYC and let us know what you think. The Roosevelt Hotel NYC shares brand equity with the famed city it resides in &#8211; authentic roots, rich history and strong name recognition. When The Roosevelt Hotel needed a fresh, modern and stylish ad for their [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/07/22/1073/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Write the Future</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/22/write-the-future/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/06/22/write-the-future/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 19:22:57 +0000</pubDate>
		<dc:creator>Dave Watson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1040</guid>
		<description><![CDATA[Epic spot from W+K London/Amsterdam for this year&#8217;s World Cup. One can only imagine the nightmarish logistics involved, big kudos to Director/Producer Alejandro G. Iñarritu.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/06/22/write-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHY DO WE &#8220;Q&#8221;?</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 17:01:25 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[bacon infused martini]]></category>
		<category><![CDATA[BBQ]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Joe Takach]]></category>
		<category><![CDATA[launch interactive]]></category>
		<category><![CDATA[meridian group]]></category>
		<category><![CDATA[The Q]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1005</guid>
		<description><![CDATA[So, call it what you will; an excuse not to work, a blatant waste of company money, a good excuse to imbibe in the middle of the afternoon. I call it an exercise in life that will help us be a better agency.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Crispin Does It Agan With Kraft Mac &#8216;n Cheese.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 17:34:57 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=989</guid>
		<description><![CDATA[open the eyes and minds of other marketing directors to kill the milk toast and get real.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coming to a movie theatre near you&#8230;..</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/25/coming-to-a-movie-theatre-near-you/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/05/25/coming-to-a-movie-theatre-near-you/#comments</comments>
		<pubDate>Tue, 25 May 2010 18:52:06 +0000</pubDate>
		<dc:creator>Dave Watson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=956</guid>
		<description><![CDATA[A spot we did for Virginia Zoo in Norfolk that will be shown at movie theaters throughout Hampton Roads this summer. Thanks to Al at Earworks for the great sound work. We found out that biscotti is an excellent way to mimic the sound of a bug being eaten by a chameleon. Ah, the important [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/05/25/coming-to-a-movie-theatre-near-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Naked Is About Getting Real With Your Clients</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/20/getting-naked-is-about-getting-real-with-your-clients/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/20/getting-naked-is-about-getting-real-with-your-clients/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:55:38 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=871</guid>
		<description><![CDATA[A new business book by author, Patrick Lencioni, &#8220;Getting Naked; A business fable about shedding the three fears that sabotage client loyalty&#8220;, is one of the most inspiring as well as entertaining books I have read over the past year. I guess the primary reason the book has inspired me is because it is based [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/20/getting-naked-is-about-getting-real-with-your-clients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Good &amp; Bad About Direct Mail.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/19/the-good-bad-about-direct-mail/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/19/the-good-bad-about-direct-mail/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 18:14:14 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=850</guid>
		<description><![CDATA[It's as simple as zigging when everyone else is zagging.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/19/the-good-bad-about-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virginia Director/Producer Takes On Hollywood.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/17/virginia-directorproducer-takes-on-hollywood/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/17/virginia-directorproducer-takes-on-hollywood/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 16:34:43 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[Demi Moore]]></category>
		<category><![CDATA[Derrick Borte]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[The Joneses]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=846</guid>
		<description><![CDATA[Derrick has worked with us at Meridian Group for clients including Hall Automotive, Cox Communications and Chartway Federal Credit Union. We are proud of Derrick's accomplishment -this is BIG TIME! ]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/17/virginia-directorproducer-takes-on-hollywood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Good &amp; Bad About Email Marketing</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/15/good-bad-about-email-marketing/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/15/good-bad-about-email-marketing/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 13:50:53 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=842</guid>
		<description><![CDATA[you will be blackballed by the inventor of the internet, Al Gore.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/15/good-bad-about-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Old Fashioned Direct Mail The New Email?</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/14/is-old-fashioned-direct-mail-the-new-email/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/14/is-old-fashioned-direct-mail-the-new-email/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 20:19:49 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[50-75 per day]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[emails]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=833</guid>
		<description><![CDATA[opportunity right now to take advantage of a good traditional direct mail strategy]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/14/is-old-fashioned-direct-mail-the-new-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The best and worst of super bowl 44 spots</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/02/08/superbowl/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/02/08/superbowl/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:05:44 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Super Bowl commercials]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=738</guid>
		<description><![CDATA[So how do you balance pure entertainment value and the ability to position and promote your brand effectively. It’s not as easy as you might think. We have all seen major marketers fumble year after year. But if you cannot effectively position or promote your brand and make it memorable in the fuzzy haze of [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/02/08/superbowl/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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