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	<title>Why Blog &#187; Why</title>
	<atom:link href="http://www.themeridiangroup.com/whyblog/category/why/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.themeridiangroup.com/whyblog</link>
	<description>Exploring the Power of Why</description>
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		<title>11 Marketing Tips For &#8217;11</title>
		<link>http://www.themeridiangroup.com/whyblog/2011/01/04/11-marketing-tips-for-11/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2011/01/04/11-marketing-tips-for-11/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 16:07:07 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1299</guid>
		<description><![CDATA[Have fun! This is not brain surgery, it’s marketing.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2011/01/04/11-marketing-tips-for-11/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adweek&#8217;s Freakiest Ads of the Year.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/12/28/adweeks-freakiest-ads-of-the-year/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/12/28/adweeks-freakiest-ads-of-the-year/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 16:39:26 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1297</guid>
		<description><![CDATA[Check out some of this year&#8217;s most bizarre ads here. Many of them European. My faves are Hasselhoff&#8217;s and  Utah State Fair. What&#8217;s yours? http://adweek.blogs.com/adfreak/30-freakiest-ads-of-2010.html]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/12/28/adweeks-freakiest-ads-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Facebook Is Winning and Traditional Media Is Losing.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/12/27/why-facebook-is-winning-and-traditional-media-is-losing/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/12/27/why-facebook-is-winning-and-traditional-media-is-losing/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 18:58:24 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1294</guid>
		<description><![CDATA[If traditional media is not going to wake up to the fact that 24/7 is 24/7, they are going to go the way of the dinosaurs]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/12/27/why-facebook-is-winning-and-traditional-media-is-losing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Traveling In the Age of Social Media</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/11/08/traveling-in-the-age-of-social-media/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/11/08/traveling-in-the-age-of-social-media/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 12:02:18 +0000</pubDate>
		<dc:creator>Chelsea Nuzum</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1221</guid>
		<description><![CDATA[Looking back just a decade ago, it may be hard to imagine what it was like taking a trip without having several social media outlets handy, making sure your vacation goes off without a hitch. However, it isn&#8217;t too hard to explain why the multibillion-dollar travel industry seems to be ahead of the curve when [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/11/08/traveling-in-the-age-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Havana Restaurant at Red Mill Closes</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/11/07/havana-restaurant-at-red-mill-closes/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/11/07/havana-restaurant-at-red-mill-closes/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 15:01:51 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1247</guid>
		<description><![CDATA[Obviously people just don't think when they are making their purchasing decisions.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/11/07/havana-restaurant-at-red-mill-closes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KFC Hits Bottom With Double Down Campaign.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/10/16/kfc-hits-bottom-with-double-down-campaign/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/10/16/kfc-hits-bottom-with-double-down-campaign/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 19:17:18 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[KFC college promotion]]></category>
		<category><![CDATA[KFC double down]]></category>
		<category><![CDATA[KFC sweatpants]]></category>
		<category><![CDATA[meridian group]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1176</guid>
		<description><![CDATA[What's next -- T-shirts emblazoned with "tender" or "crispy"?]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/10/16/kfc-hits-bottom-with-double-down-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why do they call it a hat trick when the players wear a helmet?</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/10/15/why-do-they-call-it-a-hat-trick-when-the-players-wear-a-helmet/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/10/15/why-do-they-call-it-a-hat-trick-when-the-players-wear-a-helmet/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 19:47:50 +0000</pubDate>
		<dc:creator>Dave Watson</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1155</guid>
		<description><![CDATA[A hat trick in ice hockey has nothing to do with the headgear players wear during the game. When a player scores three goals in a single game, the accomplishment is referred to as a hat trick. It culminates with fans throwing hats onto the ice from the stands. According to the Hockey Hall of [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/10/15/why-do-they-call-it-a-hat-trick-when-the-players-wear-a-helmet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHY DO WE &#8220;Q&#8221;?</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 17:01:25 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[bacon infused martini]]></category>
		<category><![CDATA[BBQ]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Joe Takach]]></category>
		<category><![CDATA[launch interactive]]></category>
		<category><![CDATA[meridian group]]></category>
		<category><![CDATA[The Q]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=1005</guid>
		<description><![CDATA[So, call it what you will; an excuse not to work, a blatant waste of company money, a good excuse to imbibe in the middle of the afternoon. I call it an exercise in life that will help us be a better agency.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Crispin Does It Agan With Kraft Mac &#8216;n Cheese.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 17:34:57 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[All]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=989</guid>
		<description><![CDATA[open the eyes and minds of other marketing directors to kill the milk toast and get real.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>RSS Feed Me or Be Gone</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/12/rss-feed-me-or-be-gone/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/05/12/rss-feed-me-or-be-gone/#comments</comments>
		<pubDate>Wed, 12 May 2010 14:53:45 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=909</guid>
		<description><![CDATA[There’s nothing worse than a RSS feed that for one reason or the other never gets updated. Sometimes for weeks on end, the same topic appears. This has happened to me with a local television station, a luxury resort and now with Food Network who has featured Tilapia with Green Beans as the recipe of [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/05/12/rss-feed-me-or-be-gone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virginia Director/Producer Takes On Hollywood.</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/17/virginia-directorproducer-takes-on-hollywood/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/17/virginia-directorproducer-takes-on-hollywood/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 16:34:43 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[Demi Moore]]></category>
		<category><![CDATA[Derrick Borte]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[The Joneses]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=846</guid>
		<description><![CDATA[Derrick has worked with us at Meridian Group for clients including Hall Automotive, Cox Communications and Chartway Federal Credit Union. We are proud of Derrick's accomplishment -this is BIG TIME! ]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/17/virginia-directorproducer-takes-on-hollywood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Good &amp; Bad About Email Marketing</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/15/good-bad-about-email-marketing/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/15/good-bad-about-email-marketing/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 13:50:53 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[Why]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=842</guid>
		<description><![CDATA[you will be blackballed by the inventor of the internet, Al Gore.]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/15/good-bad-about-email-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Old Fashioned Direct Mail The New Email?</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/04/14/is-old-fashioned-direct-mail-the-new-email/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/04/14/is-old-fashioned-direct-mail-the-new-email/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 20:19:49 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[50-75 per day]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[emails]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=833</guid>
		<description><![CDATA[opportunity right now to take advantage of a good traditional direct mail strategy]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/04/14/is-old-fashioned-direct-mail-the-new-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got creative?</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/01/26/got-creative/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/01/26/got-creative/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:34:49 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[creative]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=723</guid>
		<description><![CDATA[Most are addicted to the daily jolt of a 5 hr Energy, Redbull, Dew, or pharmaceutical of choice to get them revved for the work day. Creatives on the other hand exist/survive on their own secret stash. (No, not alcohol.) You could easily be one of those people pacing in front of the office coffee maker or in line [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/01/26/got-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No country for old calendars</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/01/14/no-country-for-old-calendars/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/01/14/no-country-for-old-calendars/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 12:33:11 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[Calendars]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=699</guid>
		<description><![CDATA[For decades, the flip-calendar giveaway ruled the arena of corporate sponsored swag, decorating our walls with glossy murals of power-tools, sportscars and bikini-wearing supermodels. Yet somewhere along the way, the allure of 30 blank boxes and an NFL cheerleader turned into nature shots and terrible stock photography. What&#8217;s the deal? Where&#8217;s the effort? Heck, where&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/01/14/no-country-for-old-calendars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Ten Marketing Tips for 2.10</title>
		<link>http://www.themeridiangroup.com/whyblog/2010/01/04/top-ten-marketing-tips-for-210/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2010/01/04/top-ten-marketing-tips-for-210/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:40:13 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Why]]></category>
		<category><![CDATA[Tips for 2010]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=672</guid>
		<description><![CDATA[Grow Your Marketshare: No better time than now to grow your share of the pie. Yes, the pie may be somewhat smaller during an economic downturn but you want to be prepared for growing revenues when things return to some level of normalcy. Weak competitors are opening themselves for attack; consumers are looking for brand [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2010/01/04/top-ten-marketing-tips-for-210/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Networking at Work</title>
		<link>http://www.themeridiangroup.com/whyblog/2009/12/08/social-networking-at-work/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2009/12/08/social-networking-at-work/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 19:37:38 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=648</guid>
		<description><![CDATA[The use of social media continues to grow. In the past year alone, Facebook membership has grown over 700%. Some companies are blocking the site so that employees can not access it during work hours. But are companies just getting defensive? On the other side of the coin, does the use of Facebook &#38; other [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2009/12/08/social-networking-at-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newspapers dead?</title>
		<link>http://www.themeridiangroup.com/whyblog/2009/11/30/newspapers-dead/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2009/11/30/newspapers-dead/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 13:55:17 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[Newspapers]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=624</guid>
		<description><![CDATA[Are newspapers dead is the question. We all know circulation is down, ad revenue is down and to save money, staff have been cut and the size of the pages, sections and content reduced. But is it still a viable source for advertising content and news gathering? The answer is yes. Nowhere else can you [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2009/11/30/newspapers-dead/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Revolution</title>
		<link>http://www.themeridiangroup.com/whyblog/2009/11/25/the-social-media-revolution/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2009/11/25/the-social-media-revolution/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 13:14:38 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Why]]></category>
		<category><![CDATA[Social Media Revolution]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=622</guid>
		<description><![CDATA[Many of you have watched the “Did You Know” viral videos on YouTube. Recently, the creators of those earthshaking social media pieces have released a new one related to the growth of Social Networking in comparison to the Industrial Revolution. The information in the attached piece will rattle your brain. Enjoy! Posted by: Terry Kelley, [...]]]></description>
		<wfw:commentRss>http://www.themeridiangroup.com/whyblog/2009/11/25/the-social-media-revolution/feed/</wfw:commentRss>
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		<title>Quality of Key Phrases Counts in AdWords Campaigns</title>
		<link>http://www.themeridiangroup.com/whyblog/2009/11/24/quality-of-key-phrases-counts-in-adwords-campaigns/</link>
		<comments>http://www.themeridiangroup.com/whyblog/2009/11/24/quality-of-key-phrases-counts-in-adwords-campaigns/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:23:14 +0000</pubDate>
		<dc:creator>Joe Takach</dc:creator>
				<category><![CDATA[Why]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Key Phrases]]></category>

		<guid isPermaLink="false">http://www.themeridiangroup.com/whyblog/?p=619</guid>
		<description><![CDATA[Recently,we built a Google AdWords campaign for a small (fewer than 50 pages) advertising client website with a B2B focus. Let me tell you what was discovered about the relationship between key phrases and site or landing page content.  For most consumers, and businesses, Google is The One, because it was first to figure out how [...]]]></description>
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