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	<title>Why Blog</title>
	<link>http://www.themeridiangroup.com/whyblog</link>
	<description>Exploring the Power of Why</description>
	<lastBuildDate>Fri, 27 Jan 2012 19:58:00 +0000</lastBuildDate>
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		<title>Toby’s Dream Foundation Turns up the HEAT</title>
		<description><![CDATA[On Monday, Meridian Group client, Toby’s Dream Foundation, sent two deserving young men to Miami to meet their idol, LeBron James before the Miami HEAT vs. Cleveland Cavaliers game on January 24th. With special help from a local Hampton Roads resident and NBA referee, Tony Brothers, the boys were on their way for the trip [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2012/01/27/toby%e2%80%99s-dream-foundation-turns-up-the-heat/</link>
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		<title>Ramblings and Records of a Social Media Strategist</title>
		<description><![CDATA[Jan. 26, 2012 After 8 months of conditioning from the PR team, I was recently promoted to social media strategist for Meridian Group and Launch Interactive. I couldn’t be more excited and this couldn’t have come at a better time for me or for Meridian Group and Launch. Over the past month, we’ve landed several [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2012/01/26/ramblings-and-records-of-a-social-media-strategist/</link>
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		<title>Kickin&#8217; it Old-School &#8211; A Holiday Rant</title>
		<description><![CDATA[Sometimes you get inspired by the classics &#8211; and what&#8217;s more old-school than a rhyming rant about the holidays? Enjoy a little holiday poetry from an anonymous 30-something graphic designer complements of Meridian Group and Launch Interactive.]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/12/23/1633/</link>
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		<title>Meridian Group Helps Save Christmas – Head Start Toy Drive Recap</title>
		<description><![CDATA[The holidays are the season of giving and I have to hand it to you, Hampton Roads – you really stepped up to the plate. Our involvement in this Head Start toy drive came up abruptly, but no one missed a step. By the end of our first day accepting donations, our lobby was filled [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/12/22/meridian-group-helps-save-christmas-%e2%80%93-head-start-toy-drive-recap/</link>
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		<title>Day 2: Making Headway for Head Start Children</title>
		<description><![CDATA[The reaction we have received to our initiative for Head Start thus far has been truly inspiring. It has been just over 24 hours since we jumped on board and things are really taking off. Since our last post, here are a few developments: Originally 300, we are now aiming to collect at least 1,200 [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/12/01/day-2-making-headway-for-head-start-children/</link>
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		<title>Help us Help Hampton Roads Families this Holiday Season</title>
		<description><![CDATA[‘Tis the season of giving and this year the Meridian Group, Launch Interactive and Independent We Stand are giving to the toddlers of Head Start, a Norfolk based organization dedicated to early child development for low-income families.   Due to administrative issues, we found out this morning from the Virginian Pilot that Head Start is unable [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/11/30/help-us-help-hampton-roads-families-this-holiday-season/</link>
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		<title>IndependentWeStand.org Named Website of the Week By MSNBC</title>
		<description><![CDATA[We are pretty proud of our website that was chosen as MSNBC’s Website  of the Week leading into Small Business Saturday.  The Independent We Stand movement started by Meridian Group has more than 70,000 fans and followers at last count.  Share this video this with your friends who are looking for “shop local” options this [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/11/22/independentwestand-org-named-website-of-the-week-by-msnbc/</link>
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		<title>How are you Planning on Spending Thanksgiving?</title>
		<description><![CDATA[I hope I’ll be celebrating with the launch our new website. We have been so busy this year taking care of our clients, we kept putting off the launch of our new website that will finally integrate Meridian Group with Launch, our interactive group. What’s in store is a dynamic destination that will keep you [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/11/18/how-are-you-planning-on-spending-thanksgiving/</link>
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		<title>Guerilla Marketing at its Finest</title>
		<description><![CDATA[After watching this video, I bet you won&#8217;t be able to walk into another movie theatre without thinking of this genius stunt&#8230; or craving a Carlsberg. Kudos to Carlsberg for this viral masterpiece! Would you sit down?]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/10/19/guerilla-marketing-at-its-finest/</link>
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		<title>Integrating Hospitality Into Your Business Plan</title>
		<description><![CDATA[I have always been a big fan of Danny Meyer, New York City restaurateur and owner of  Union Square Café, Shake Shack and a handful of some of the finest restaurants in Manhattan. After reading his book, “Setting The Table” a few years back, I realized that philosophy on hospitality and personal service goes well [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/10/14/integrating-hospitality-into-your-business-plan/</link>
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		<title>Cheese + Kerning: Test Your Typography Skills</title>
		<description><![CDATA[Until the Digital Age, type design was a specialized occupation. Digitization opened up typography to new generations of visual designers that relied on computers to hone their skills &#8211; ultimately removing the art from the craft. If you are a designer here at Meridian, it&#8217;s probably been brought to your attention that the consensus from [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/10/13/cheese-kerning-test-your-typography-skills/</link>
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		<title>Speak with Your Heart, Not from a Chart</title>
		<description><![CDATA[In an article from the October issue of Inc., the CEO Serious Energy Kevin Surace acknowledges that “the vast majority of presentations are terrible.” In an attempt to help us out with our presentations, he offers these five colorful tips to Inc. readers: Do not use PowerPoint. You do not want your presentation to look [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/10/11/speak-with-your-heart-not-from-a-chart-2/</link>
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		<title>Spicing Things Up Without Summer Fridays</title>
		<description><![CDATA[Based on our internal survey, it appears that people want to sleep in (31%) more than they want breakfast treats or beers on Fridays (both 0%), but a few people are interested in a once a month happy hour (21%) and a quarterly fun day (16%), so we will probably do a little bit of [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/09/22/spicing-things-up-without-summer-fridays/</link>
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		<title>Job Opening: Interactive Account Manager</title>
		<description><![CDATA[The Interactive Account Manager delivers Internet marketing solutions to clients by identifying client needs and working with internal agency team to define projects and assign/manage agency resources to complete assignments on time and within budget. Responsibilities Interfaces with the various departments of the agency to ensure smooth implementation of interactive marketing programs for clients Helps [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/09/21/job-opening-interactive-account-manager/</link>
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		<title>Google Street Car Spotted in Virginia Beach!</title>
		<description><![CDATA[For the interactive department, it was like seeing a celebrity. The excited chatter came when we spotted the Google Street View car while driving this week. If we didn&#8217;t have to return to work from our lunch outing, the plan would have been to follow it. Yes, and we would have checked Google Street View [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/08/25/google-street-car-spotted-in-virginia-beach/</link>
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		<title>The Super Be-YACHT-es Take On The High Seas</title>
		<description><![CDATA[On Sunday, the Meridian Group “Super Be-YACHT-es” set out on the open seas to compete in the Chesapeake Bay Wine Classic Foundation&#8217;s Wine, Women &#38; Fishing Tournament with proceeds benefiting the Eastern Virginia Medical School breast cancer research efforts. Here are some things we learned while being 100 nautical miles away from home: Bananas are [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/08/22/the-super-be-yacht-es-take-on-the-high-seas/</link>
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		<title>Why Joe Buys Local</title>
		<description><![CDATA[Check out the excerpt below from an op-ed written by our own Joe Takach in today&#8217;s Alt Daily. &#8220;Since I founded the Meridian Group in 1980, I have been a supporter of independent businesses. I have always somewhat shopped at local retailers when I could, knowing I was doing a good deed by supporting small [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/08/16/why-joe-buys-local/</link>
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		<title>Headline: Paper is Dead… Or is It?</title>
		<description><![CDATA[Going paperless has gotten a lot of buzz in the last few years.  Paper has been victimized by millions of people who think they are being environmentally responsible by following the paperless trend.  You may even be one of these people.  But ask yourself this: how would you feel if your husband or wife sent [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/08/16/headline-paper-is-dead%e2%80%a6-or-is-it/</link>
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		<title>Free Computer Update! Just Call 1-XXX-XXX-XXXX.</title>
		<description><![CDATA[Ever since this ad ran in the Virginian Pilot on Wednesday, 1-XXX-XXX-XXXX has been ringing off the hook.  Oh wait… Looks like these important computer updates weren’t so important after all.  Luckily for Lincoln and Ford owners, they got it straight the following day.  It happens a lot. An out of town company sends a [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/08/12/free-computer-update-just-call-1-xxx-xxx-xxxx/</link>
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		<title>Ads We Love: New York Sports Club</title>
		<description><![CDATA[Check out these gems found in the Wall Street Journal.  This is what we like to call advertising gold – these ads will have you laughing out loud one minute and flexing in a mirror the next. Way to go, NYSC! What do you think about NYSC&#8217;s new ads?]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2011/08/09/ads-we-love-new-york-sports-club/</link>
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