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	<title>Why Blog</title>
	<link>http://www.themeridiangroup.com/whyblog</link>
	<description>Exploring the Power of Why</description>
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		<title>ACCOUNT COORDINATOR INTERNSHIP</title>
		<description><![CDATA[Meridian Group’s travel and leisure team seeks a motivated team player for an account coordinator internship. Responsibilities may include: assisting the client team with day-to-day account projects, monitoring trends, editing, writing/content development, presentation building, quantitative and qualitative client research, conducting and contributing to brainstorming sessions, in-depth ROI analysis and reporting, along with day-to-day administrative duties. [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/07/27/account-coordinator-internship/</link>
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		<title>The Roosevelt Hotel in Gotham Mag</title>
		<description><![CDATA[Check out this ad we just produced for The Roosevelt in NYC and let us know what you think. The Roosevelt Hotel NYC shares brand equity with the famed city it resides in &#8211; authentic roots, rich history and strong name recognition. When The Roosevelt Hotel needed a fresh, modern and stylish ad for their [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/07/22/1073/</link>
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		<title>&#8220;Q&#8221; IMAGES &amp; VIDEO</title>
		<description><![CDATA[&#8220;Q&#8221; Competition Images! Each new employee that joins the Meridian team is subjected to singing a song in front of all to truly become a Meridian Groupie. Check out Matt&#8217;s awesome performance of his classic Boy Scout tune: Great job, Matt!!]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/24/q-images-video/</link>
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		<title>The Sculpture of Elizabeth Catlett @ Chrysler Museum</title>
		<description><![CDATA[If anyone’s ever studied the history of sculpture, chances are you’ve seen the works of Elizabeth Catlett. Her name was passed over in a project meeting and my memory immediately flashed the “Mother &#38; Child”. Catlett is best known for her politically charged expressionistic sculptures and prints. But to me, her large sculptures serve as [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/23/the-sculpture-of-elizabeth-catlett-chrysler-museum/</link>
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		<title>Write the Future</title>
		<description><![CDATA[Epic spot from W+K London/Amsterdam for this year&#8217;s World Cup. One can only imagine the nightmarish logistics involved, big kudos to Director/Producer Alejandro G. Iñarritu.]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/22/write-the-future/</link>
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		<title>Salute to Wounded Warrior Fathers</title>
		<description><![CDATA[Meridian Group worked with CBS Evening News on a very special Father’s Day segment for our client Wounded Warrior Project. The feature piece highlighted the stories of two wounded warriors who are also fathers. Both men were injured in the line of duty and are thankful each year to be able to celebrate Father’s Day [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/22/salute-to-wounded-warrior-fathers/</link>
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		<title>Recipes From The 8th Annual Q</title>
		<description><![CDATA[Here are a few of the recipes used for the Q competition last Friday. Some of us have a habit of winging it without writing anything down. Crab cake sliders I started from a recipe I found on allrecipes.com but I ended up modifying it quite a bit. Also, these are approximations on the amounts [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/17/recipes-from-the-8th-annual-q/</link>
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		<title>Lorraine Eaton&#8217;s Takeaway From Friday&#8217;s Q</title>
		<description><![CDATA[■ 14 June 2010 &#124; 12:02 PM Perfect BBQ ribs . . . and a wad of cash, too! I’ve long had this fantasy that The Bossman strolls over to my desk, smiles and says, “Lorraine, we’d like for you to take the rest of the day off. Just go and relax and enjoy yourself. “And [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/14/lorraine-eatons-takeaway-from-fridays-q/</link>
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		<title>WHY DO WE &#8220;Q&#8221;?</title>
		<description><![CDATA[So, call it what you will; an excuse not to work, a blatant waste of company money, a good excuse to imbibe in the middle of the afternoon. I call it an exercise in life that will help us be a better agency.]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/12/why-do-we-q/</link>
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		<title>Crispin Does It Agan With Kraft Mac &#8216;n Cheese.</title>
		<description><![CDATA[open the eyes and minds of other marketing directors to kill the milk toast and get real.]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/06/05/crispin-does-it-agan-with-kraft-mac-n-cheese/</link>
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		<title>Help Wanted: Project Coordinator</title>
		<description><![CDATA[Meridian Group seeks a highly organized, motivated team player to work as a Project Coordinator on a wide variety of integrated marketing efforts for the launch of a national cause marketing campaign. Project Coordinator would provide direct support to the Project Manager, and work in a team environment coordinating all efforts of an integrated cause-related [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/28/help-wanted-project-coordinator/</link>
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		<title>Help Wanted: Project Manager</title>
		<description><![CDATA[Meridian Group seeks an experienced Project Manager to take a strategic role in managing the day-to-day activation of a national cause marketing campaign. The Project Manager would report directly to the VP of Corporate Communications and work in collaboration with the Sr. Account Manager. The successful candidate will conduct targeted marketing outreach to implement a [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/28/help-wanted-project-manager/</link>
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		<title>Coming to a movie theatre near you&#8230;..</title>
		<description><![CDATA[A spot we did for Virginia Zoo in Norfolk that will be shown at movie theaters throughout Hampton Roads this summer. Thanks to Al at Earworks for the great sound work. We found out that biscotti is an excellent way to mimic the sound of a bug being eaten by a chameleon. Ah, the important [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/25/coming-to-a-movie-theatre-near-you/</link>
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		<title>The Why {Me} Process</title>
		<description><![CDATA[There’s a shift inside the walls of Meridian Group. Our mantra has always been to “Question everything” and to “Do whatever it takes”. For a few years shy of a decade, I’ve heard, believed it, but never actually felt the floor move. But now more than ever you can feel it. We’ve rearranged our desks, [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/21/the-why-me-process/</link>
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		<title>Should an agency use a single style for all their clients?</title>
		<description><![CDATA[I have noticed lately that some agencies only have one style that they produce for all their clients. In some cases they even use the same photographer for multiple clients. Is this the result of an overzealous creative director or because the clients hire the agency for their particular style? I can’t say for sure [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/18/should-an-agency-use-a-single-style-for-all-their-clients/</link>
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		<title>Why would anyone ignore a rising star?</title>
		<description><![CDATA[Recently, I was in a collaborative brainstorming meeting discussing Social Media opportunities with local marketing firms and I brought up the tool FourSquare as something I thought we should be utilizing for the client at hand. One of the reps, a self-proclaimed “twitter queen” crinkled her nose distastefully and stated that she didn’t think FourSquare [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/14/why-would-anyone-ignore-a-rising-star/</link>
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		<title>RSS Feed Me or Be Gone</title>
		<description><![CDATA[There’s nothing worse than a RSS feed that for one reason or the other never gets updated. Sometimes for weeks on end, the same topic appears. This has happened to me with a local television station, a luxury resort and now with Food Network who has featured Tilapia with Green Beans as the recipe of [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/12/rss-feed-me-or-be-gone/</link>
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		<title>Wounded Warrior Project on CNN</title>
		<description><![CDATA[Our client Wounded Warrior Project was featured on CNN&#8217;s Newsroom with Kyra Phillips today, thanks to the PR department&#8217;s great working relationship with CNN. In light of Mother&#8217;s Day weekend, the segment featured two mothers turned caregivers who have given up their lives to care for their sons. Both young men were injured in the [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/07/wounded-warrior-project-on-cnn/</link>
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		<title>Meridian Group PR wins big!</title>
		<description><![CDATA[Meridian Group had a big win last night during the Public Relations Society of America (PRSA) Pinnacle Awards, taking home the event&#8217;s top prize, Best in Show, and a win in the Special Events category! The PR team was honored for the public relations campaign they developed and executed for the STIHL Tour des Trees, [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/06/889/</link>
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		<title>Steve Jobs On FLASH: Will this change how we build websites?</title>
		<description><![CDATA[From Steve Jobs open letter in April: Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many [...]]]></description>
		<link>http://www.themeridiangroup.com/whyblog/2010/05/06/steve-jobs-on-flash-will-this-change-how-we-build-websites/</link>
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