So how do you balance pure entertainment value and the ability to position and promote your brand effectively. It’s not as easy as you might think. We have all seen major marketers fumble year after year. But if you cannot effectively position or promote your brand and make it memorable in the fuzzy haze of Super Bowl Monday then why are you spending $2.5 – $3. Million on a :30 spot anyway. Oh yeah, what’s with all the head butting, slapping and tackling? Here’s my take on last night’s show…

The Winners:

KGB: Sumo Wrestlers – I never heard of KGB, but I’m gonna check it out today. Message was quite clear.

Snickers: Betty & Abe – Really well done and made the product the star

Google: Searching through life – Said it all without saying a word, which is valuable considering all the obnoxious people talking during the game

Audi: The Green Police – Memorable and made their position clear

Bridgestone: Whale – Riding off the success of The Hangover, the spot had stopping power

Career Builder: Casual Day – Didn’t we see a Bud Light viral version of this last week. It was still a good spot

Budweiser: Clydesdales – They do it every year!

Denny’s: Grand Slam – Chicken’s rule! Who dat going to Denny’s tomorrow?

E-trade: Milkoholic – Great campaign keeps rolling out

NCIS: Headslap – Yes it was one of many slaps but this could really take off. Who watches this show anyway?

The Saints: They came marching through

The Losers:

Jim McMann Shuffle – Who was the client?

Go Daddy: Danica – Why?

BudLight: Voices – This is NOT the next Wassup

Tebow: Enough said…

Taco Bell: $5.00 Box – These black men had no rhythm

The Colts: It was actually kind of nice to see a Manning get slapped around

Queen LaTifah: WTF was that?

Local:

Charles Barker – Sorry Charlie

Cox – Nice tease for wireless

If you want to see all the spots, here they are: Super Bowl Spots

Posted by: Joe Takach, CEO, Meridian Group

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