Meridian Group introduced Wounded Warrior Project (WWP) to National Association of Collegiate Directors of Athletics (NACDA) four years ago and the organization adopted WWP as its leading charity.  The A.D.’s at hundreds of schools around the nation invited warriors to attend games and included them in a variety of ways including football coin tosses and halftime recognition to let their fan bases know that this cause is worthy of their support.

This year, more than 45 schools across the country invited warriors to attend games, and the Wounded Warrior Project was invited to film a PSA that aired during the Rose Bowl: WWP PSA

Posted by: Kate Davis, PR Counselor, Meridian Group